If you or anyone you know around Chicagoland is into cycling and/or triathlon, let them know they should become a fan of Endure It! on Facebook and follow their Twitter.

They’ve got a pretty tight-knit community of athletes and are putting together a team, so I thought I’d help them take advantage of social media stuff to get the word out.

It’s probably of no interest to the hipster Schwinn-converted-to-fixie crowd, but if setups like a Cervelo S3 with Dura Ace components excite you, check them out.