This band from St. Louis has friend requested me twice this week on MySpace. Apparently they are playing a “big” show in Chicago this weekend and feel it’s important enough to include it as part of their name.
While I think MySpace is a vast wasteland for the most part, I still think it can be a successful marketing tool for bands — if they sit down and really think about a strategy. One thing that is pretty much guaranteed to not work is searching a zip code you are about to play a show in and then sending a friend request to each and every person in that area. Or worse yet, having a bot do it for you automatically. Talk about showing that you couldn’t care less.
Even though I didn’t care for their music and probably would have denied them anyway, if the band had taken the time to send me a message along with a friend request — even something as simple and generic as “Hey, we’re passing through your town in a few days, we’d love it if you checked us out. If our music isn’t your cup of tea, maybe you know a friend or two that might dig us. We’d love it if you’d pass this along to them” — maybe I would have shown it to a guy I know that works at a radio station who happens to love this kind of death metal.
But they didn’t. So fuck them.